When you have a beer logo that works, it’s like magic. It’s something so simple yet so powerful. A good logo creates an instant connection with your brewery and represents everything about your brand in a single image.
Think about your target audience:
As you start creating your brewery logo, think about your target audience. In other words, who’s going to be drinking the beer?
Some people like dark beers because they’re bitter and rich. Other people like light beers because they’re refreshing and easy to drink. If you’re making a dark beer that tastes like coffee with a hint of chocolate, think about whether or not people will want to drink it after work or if it would better suited for dessert time only.
If all the breweries in town are predominantly pale ales, maybe it’s time for your brewery to go in the opposite direction with an imperial stout or even an IPA!
Use symbolism:
In the same way that symbols can use to represent everything from your brand to a specific beer. They’re also great for representing your customers and the values you hold. Beer brands have been using these types of symbols for years. Take Bell’s Brewery out in Kalamazoo, MI. They have a tree growing on their labels because founder Larry Bell wanted to use locally sourced ingredients and make all-Michigan beer whenever possible.
The hop leaf has become synonymous with craft brewing over time because hops are one of the four main ingredients found in almost every style of beer—they bring bitterness and aroma that work together with malt and water (and yeast) to create a balance between sweet and bitter notes depending on what kind of brew you’re making!
Create a lasting impression:
It’s what you see when you think of a specific brand, and it goes beyond the name itself. A great beer logo is iconic and memorable, instantly recognizable in many contexts and environments. It should be simple enough to draw out on paper with a few lines and shapes, yet unique enough that it stands out among competitors’ designs. And above all else: your design should reflect who you are as a brewery—not just today but tomorrow too!
Use color to reflect your brand identity:
Color is a powerful tool in branding, as it can reflect your brand identity, location, and target audience. Color also plays an important role in representing the culture of your company and its products.
To avoid confusion and make sure that everyone understands what you are trying to say, it’s important to use colors that are associated with your brand and not just random ones.
Stick to one color palette:
You’re likely to have a few different color palettes in mind when you start the design process. Designhill logo maker is a free online logo maker that lets you create your own professional logos in minutes. Before you go any further with your brewery logo, it’s important to determine which one is going to be best for your brand. One of the advantages of using a single color palette is that it makes things simpler for you and your customers. For example:
- A one-color palette can make it easier for people who don’t know your brand very well (either because they haven’t seen it before or haven’t been exposed to much other marketing material) to recognize what they’re looking at as yours. This helps them remember and connect with you more easily.
- It also makes promoting products easier since everything has one consistent look—no need to buy new materials each time something gets printed!
Experiment with unconventional logo shapes and sizes.
Experiment with unconventional logo shapes and sizes.
- Use a circle or square to create a circular or square-shaped logo.
- A triangle to create a triangular-shaped logo.
- Use a diamond to create a diamond-shaped logo. (This shape can also use for the letter “A” in your brand name.) Note that this type of shape is not commonly used for brewery logos, but it can work if you have an idea in mind for how it should look stylistically and how it relates to your brand’s identity as well as its overall aesthetic.
- Use a heart shape instead of one of the above shapes if you want something more romantic or friendly than conventional geometric shapes like squares and triangles might imply, which are often associated with male-oriented industries like construction companies and computer repair firms rather than female-oriented ones such as jewelry stores and florists’ shops—on top of being gender-neutral themselves!
The heart symbol has long been associated with love so there’s no reason why its use shouldn’t also extend over into other areas like breweries where people enjoy spending time together while drinking beer (and maybe even getting married). Just make sure not to overdo things by making everything else overly cutesy because then people may think that their experience was less enjoyable than expected due solely to appearance alone without even trying anything firsthand before making judgments about what they saw without actually experiencing anything firsthand themselves.
Consider using negative space in your brewery logo design.
Negative space is the space around a design. It’s what makes your brewery logo unique and allows it to stand out from other brewery logos.
If you want to add emphasis to a design. Use negative space in a way that emphasizes the positive elements of your logo. Like when you’re using a circle as part of your brewery logo design and then place something inside that circle (i.e., an emblem or shape). The empty area around this object will help bring attention to it and make people look at it more closely, which can be good for branding purposes because people will remember seeing your logo more often than not.
Negative space can also use to create depth in your logo design. By placing one element on top of another element with less visual weight. (i.e., black text on top of white background). The lighter color will appear closer than the darker one because there’s the less visual weight between them—even though they’re actually equidistant from each other on paper! This technique applies even if both items have equal amounts of ink coverage across them; just make sure they aren’t too close together. So they don’t run into each other during printing processes (this will cause unwanted blurriness).
Find inspiration from other brewery logos but don’t just replicate what people have done before you
It’s always good to look at what other people have done before you. You can learn from their successes and mistakes. But most importantly, you’ll get an idea of what works and what doesn’t work.
When you’re looking at beer logos, there are a few things to keep in mind:
- Look at breweries from your own country or region first. You might notice that some logos are very similar or even identical. E,g Brooklyn Brewery and the Sierra Nevada both use an image of a pine tree). It can helpful to see how others solved similar problems when developing their brand identity. So that you don’t duplicate any mistakes they may have made.
Final words:
We hope that these tips will help you to create something unique and memorable for your brand. Designhill is the world’s largest logo design marketplace for small/big businesses. Always remember that there are no hard and fast rules; it’s just a matter of experimenting with different ideas until you find your perfect logo!
