How to increase website traffic?
The answer is simple, SEO.
There are millions of websites in the online space. But not all of them attract a considerable amount of traffic. If you want to judge the credibility of your website, traffic is one of the most crucial factors. More traffic means more people like your website and visit.
It does not matter what type of business you are running or if you just have a blogging website; with proper implementation of SEO, you can increase website traffic.
And as we have mentioned above, more website traffic means more people are visiting your site; it means there are more opportunities to convert the traffic into sales.
How To Increase Website Traffic With SEO in 2022
Yes, search engine optimization or SEO is important to increase website traffic. But that does not mean you will stuff your website with keywords and blindly follow the SEO techniques.
You need to play smarter.
You have to ensure that you are focusing on some particular SEO techniques to increase website traffic. Here, we will guide you with those search engine optimization or SEO tips you should start working on within 2022.
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User Experience
User experience is something that has to be your first priority.
You have to ensure that your website is designed to provide a smoother experience to your visitors. They should not experience any difficulty in accessing your different web pages. The navigation has to be proper and smoother.
Pay extra attention to the loading speed of your website, as no one wants to wait longer than 2 to 3 seconds. Thus, ensure your website does not contain any template, design, or images that will take longer than that.
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Constant Content Updation
When we are talking about search engine optimization or SEO, content is the king. That is why you must use the benefits of content to increase website traffic with SEO. And with the latest Google algorithm update, they are emphasizing more on the content part.
Only creating some content and implementing keywords into them is not going to help you here. You need to update the content pieces on a constant basis. Modify the performing content with more valuable information that your users or audiences will like.
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Build Contextual Links
Once upon a time, backlinks used to be the go-to thing for search engine optimization. But, then Google changed the algorithm and placed more importance on contextual links. Those links, which are embedded with your content piece and also point to an informative and contextual text, are valued.
This will help you in getting more visibility, authority, credibility, and, obviously, traffic. For contextual links, you can do the following.
- Guest blogging.
- Attaining editorial links from high authority magazines.
- Get links from high-authority sites focused on your niche.
- Find broken links and replace them.
- Get your leadership team interviewed by relevant magazines.
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Image Optimization
It might sound crazy that you can actually drive more traffic to your website by optimizing your website images.
After all, images are visual content. As we have already mentioned, content is the king in the online space. So, along with optimizing your text content, you are also required to optimize your images.
Never forget to include alt-text for every image you are posting on your website. You might be surprised to see the results and the amount of traffic it is actually driving.
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Featured Snippet
When you search for something on Google, you often see short snippets of text that appear at the top of Google’s search results called Featured Snippets. As they appear on the search result, they are indeed special.
Featured Snippets are also referred to as “Position #0” because it’s placed before the rank 1 and can be in the form of tables, lists, definitions, or steps. There are a lot of tools available that will help you to appear in the “#0 Position.”
This is a great opportunity to drive more traffic to your website.
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Focus On User Intent With Targeted Keywords
When you are looking for ways to increase website traffic with search engine optimization, keywords are a must. Usually, you might be focusing on those particular keywords that have the highest search volumes.
Instead, you should focus on finding the intent behind a search. Normally, search intent can be segmented into two parts.
- A user is looking for more general information about a particular topic.
- Users are looking for information relating to the keywords they have placed on the search bar.
When you focus on the user intent with some particular targeted keywords, it will definitely drive you more traffic to your website.
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Mobile-First Approach
As per Google’s latest upgrade, the mobile-friendliness of a website has become a priority now for most search engines. If you have been into SEO marketing for a while, you might know that more than 50% of the traffic comes from mobile devices.
So, you have to ensure that your website is optimized for mobile searches. Here, you need to pay a little more detailed attention to the website design, fonts, and sizes of the texts.
When your users are able to get a proper layout of your website on their mobile devices, they will be more attracted to your website, and that will automatically increase the traffic.
Increase Website Traffic!
Now, you know what the things you should implement on your website to increase website traffic are. Search engine optimization is not only about keyword stuffing; it is all about offering the audiences what they are looking for on the search engines.
So, start from today.
All the best!
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