As a business owner, you keep looking for new ways to promote your brand. You can find a lot of marketing and advertising techniques that can help your brand get recognized and generate revenue. From television ads to billboards and more, several options are available to increase your brand awareness. While focusing on these options, businesses often overlook a highly effective and inexpensive advertising solution- custom t-shirt printing. Many companies, NGOs, and sports teams use custom-printed t-shirts to advertise their business, promote a cause, or represent a team. Multiple options are available to print customized t-shirts and other promotional materials such as hats, sweatshirts, bottles, and more. Different techniques like digital transfer, vinyl transfer, direct-to-garment, and screen printing are available for getting quality images at reasonable prices. However, screen printing is the most popular choice for t-shirt printing because of the benefits it has to offer. To help you understand how screen printing can be beneficial for your business, it’s important to first find out what it is and how it works.
What is Screen Printing?
Screen printing is a technique that can print an image onto almost any surface such as fabric, paper, wood, glass, plastic, or leather. It is the process of pressing ink through a stenciled mesh screen to create a design on a surface. This popular and effective printing technique is used for creating posters and artwork, along with printing custom apparel. The process involves creating a stencil on a fine mesh screen and masking tape is used to cover the desired areas of the screen. The ink is pushed to print the design on the surface beneath.
Benefits of Screen-Printing T-Shirts
Screen printing is most widely used because of the following benefits:
- Cost-Effective Publicity
Businesses give custom t-shirts to their employees and customers to increase brand awareness. An employee wearing t-shirt printed with the name and logo of the company becomes a walking billboard. Likewise, players wear custom sports jerseys to stand out from their competitors. Whether you’re promoting an event or business, you need custom t-shirts in bulk. Screen printing is an affordable printing solution that allows you to give bulk orders. Hundreds of t-shirts can be mass-produced in a single order at reasonable prices. It means that you get promote your brand without exceeding your budget.
- Quick & Efficient
Compared to other printing methods, screen printing is faster and more efficient. It is quicker than direct to the garment printing process. The best screen-printing services have highly skilled professionals to print thousands of t-shirts quickly. It means that screen printing is the best choice for bulk orders. Your order will be delivered quickly within a few weeks. In addition to this, screen printing is also highly effective. The technique delivers vibrant colors and crisp-clear images. Whether you want personalized tees for a bachelorette party or a sports jersey, screen-printing is the best choice for creating bright, eye-catching designs. The process involves using thicker ink which sits on top of the fabric instead of being absorbed into it.
- High Durability
As mentioned above, screen printing uses thick ink that not only gives vibrant images but also lasting results. When a thick layer of ink is applied on the surface, preferably high-quality fabric, you get long-lasting durability. Businesses that print custom uniform for their employees benefit from this because heavy wear and frequent washing don’t quickly fade the print. The durability of this method makes it the best option for advertising. From creating brand awareness to building team spirit, screen-printed t-shirts are the best choice for businesses, sports teams, and organizations.