If you very own or control a small nearby concrete coating commercial enterprise, you know the way crucial it’s miles to be determined on-line by way of ability clients on your place. Implementing an powerful local search engine optimization (search engine marketing) strategy can help drive more applicable website visitors and growth visibility to your concrete coating offerings. By optimizing your website and online listings specifically for neighborhood search engine optimization, you make it easier for close by customers to discover and connect with your commercial enterprise.
In this publish, we’ll talk a number of the maximum critical neighborhood SEO recommendations and techniques especially for small local business seo like concrete coating companies. Follow this local SEO checklist to improve your search engine rankings and be discovered more easily by customers searching for concrete coating services in your geographic region.
Start With On-Page Optimization for Local Keywords
The foundation of good local SEO is optimizing your website, particularly your homepage content, for relevant geo-targeted keywords. This includes keywords containing your target geographic locations as well as specific service keywords. For a concrete coating company, focus on working these types of terms naturally into content:
- Concrete coating
- concrete resurfacing services
- Decorative concrete overlays
When crafting page content around these terms, use them in titles, headers, image names/alt text, meta descriptions, and content bodies. This gives search engines strong signals about relevancy for the local service area.
local seo for concrete coating
It’s also wise to have a concrete coating services page specifically targeting various cities/towns you want to rank for locally, including local SEO for concrete coating. For example, have pages such as Concrete Coating Sacramento or Concrete Resurfacing Services San Diego targeting each specific location. Optimizing pages around each target location helps improve local ranking potential.
Build Locally-Optimized Google My Business Listing
Your Google My Business listing has an exceptionally strong influence on local search visibility. This free tool allows you to create and manage a complete business listing on Google, including key details like address, phone number, photos, services, customer reviews, and more.
When setting up your Google My Business profile for a concrete coating company, provide as complete and accurate information as possible. For the business category, select “concrete contractor” or a similar relevant category. Make sure service area boundaries are defined accurately as well. Provide detailed descriptions of your core concrete coating application services.
The more informative and engaging your Google My Business listing, the better. Ask happy customers to leave positive reviews to build social proof. Maintain regular posting of photos showcasing your concrete coating work. Put effort into keeping everything in your GMB listing complete, current and compelling, as this drives higher rankings and visibility in local search results.
Seek Out and Claim Local Business Listings
In addition to Google My Business, expand your reach by claiming and enhancing business listings on other widely-used online directories, maps/navigation services and review platforms. Actively manage listings on platforms like:
- Apple Maps
- Bing Places for Business
- Facebook Business Page
- Yelp for Business Owners
- Yellow Pages
- Local/regional business & community directories
Like your Google My Business account, keep these listings fully filled out with engaging photos, descriptions and contact information. Seek customer reviews where possible. Proactively claiming and updating profiles across multiple sites makes you more visible during local searches and builds greater local SEO authority.
Target Community Sites Relevant Locally
Look for opportunities to get involved with websites and forums specific to your geographic community. These could include local chapters of business groups, neighborhood forums, community calendars, city government sites, and industry associations in your area.
Interact and engage actively on these community sites by posting useful comments, sharing blog content, participating in discussions, contributing to directories, announcing community events/activities, etc. This helps strengthen branding, visibility and trust locally.
Prioritize Mobile-Friendliness
With a majority of searches now happening on smart phones, having a mobile-friendly website responsive to all devices is extremely important for local SEO. Make sure site pages load fast and site elements display properly across mobile devices.
Ensure the locations and contact info in page headers/footers stay visible. Test search functionality and site speed on mobile to ensure local searching capability isn’t lost. A site not mobile-friendly risks lower local rankings, so address any issues to keep attracting nearby searchers.
Encourage Customer Reviews & Local Link Building
Positive local customer reviews, especially on Google, are very influential both for SEO and converting new prospects. Thank happy clients asking them to review your business online.
In addition to review building, look for opportunities to build links to your website from locally-popular community sites like city resource directories, local publications, sports team/school websites, regional industry associations etc. Landing authoritative community links helps boost local domain authority.
Measure & Refine Strategies Based on Performance
As you expand local SEO efforts, track website analytics metrics focused specifically around geographic search traffic and conversions. See which target location pages perform best organically and which specific concrete coating search phrases drive the most business.
Identify new city pages to develop or community link-building opportunities in locations needing improvement. Continue refining local SEO tactics over time based on the search trends and metrics for your unique concrete coating business model and target markets. Learn More